by Nora Snoddy Recently, social media enthusiasts joined together for a Global Social Media Week. After attending many of the Marketing and Advertising sessions hosted by JWT, there were three reoccurring themes: relevancy, authenticity and a focus on consumer engagement. Relevancy is best achieved when you find out what people are most passionate about. While [...]
We’re happy to announce that Chief Executive Group has selected Fastlane as its Agency of Record. We will be providing integrated branding, public relations, event marketing and complete editorial design services for Chief Executive magazine. “The Fastlane team brings its significant experience and forward-looking communications expertise to our venerable brand,” said Marshall Cooper, CEO of [...]
by Christopher Faust and Nora Snoddy Within the integrated worlds of marketing, communications, design and social media, brands and branding are terms used daily. As Marty Neumeier writes about in his classic book, The Brand Gap, “A lot of people talk about it. Yet very few people understand it. Even fewer know how to manage [...]
