Choose balance over symmetry

The Rise of Twitter

by Nora Snoddy Who isn’t using Twitter these days? Even the Pope hoped on the bandwagon this week when he sent his first tweet from The Vatican via his iPad. While some feel that Facebook is old news, Twitter continues to grow. One-source claims that Twitter will only increase in popularity as campaigns for the [...]

Solving Problems – Designing A Better Way

by Eduardo Pires Designing should be a pleasant experience, not torture. Designers should be practical in going about their process. But, being practical does not mean taking short cuts or making it easier. It means being smart and efficient because time is of the essence and time is money. Practicality comes with experience and since [...]

Penny wise pound foolish: Investing in your new vehicle.

by Christopher Faust and Eduardo Pires In today’s digital economy, it’s curious to still encounter CEOs of many small and mid-sized businesses that are willing to spend high five figures or more on their cars, yet spend a fraction of that on the one vehicle that can change the face of their business. While we [...]

Approach to PowerPoint

by Eduardo Pires Following are a few design tips and advice with regards to using PowerPoint as a presentation tool: It is a common misuse of PowerPoint, to clutter each slide with as much content and graphics as possible. Most companies also print their PowerPoint presentation, using it as a “leave-behind brochure” type of document. [...]

A Matter of Taste & Fact

by Eduardo Pires Viewer interpretations of beauty possess two concepts of value: aesthetics and taste. Aesthetics is the philosophical notion of beauty. Taste is a result of education and awareness of elite cultural values; therefore, taste must be learned. In design, there is no such thing as a nice color or an ugly color. There [...]

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