by Eduardo Pires Designing should be a pleasant experience, not torture. Designers should be practical in going about their process. But, being practical does not mean taking short cuts or making it easier. It means being smart and efficient because time is of the essence and time is money. Practicality comes with experience and since [...]
by Christopher Faust and Eduardo Pires In today’s digital economy, it’s curious to still encounter CEOs of many small and mid-sized businesses that are willing to spend high five figures or more on their cars, yet spend a fraction of that on the one vehicle that can change the face of their business. While we [...]
by Eduardo Pires Following are a few design tips and advice with regards to using PowerPoint as a presentation tool: It is a common misuse of PowerPoint, to clutter each slide with as much content and graphics as possible. Most companies also print their PowerPoint presentation, using it as a “leave-behind brochure” type of document. [...]
by Eduardo Pires Viewer interpretations of beauty possess two concepts of value: aesthetics and taste. Aesthetics is the philosophical notion of beauty. Taste is a result of education and awareness of elite cultural values; therefore, taste must be learned. In design, there is no such thing as a nice color or an ugly color. There [...]
